Week 7 EOC: Tim Horton

The chain's first store opened in 1964 in Hamilton, Ontario, under the name "Tim Horton Donuts"; the name was later abbreviated to "Tim Horton's" and then changed to "Tim Hortons". The business was founded by Miles G. Tim Horton, who played in the National Hockey League from 1949 until his death in a car accident in 1974. Soon after Horton opened the store, he met Ron Joyce, a former Hamilton police constable. In 1965, Joyce took over the fledgling Tim Horton Donut Shop on Ottawa Street North in Hamilton. By 1967, after he had opened up two more stores, he and Tim Horton became full partners in the business. Upon Horton's death in 1974, Joyce bought out the Horton family's shares for $1 million and took over as sole owner of the existing chain of forty stores. Joyce expanded the chain quickly and aggressively in geography and in product selection. The 500th store opened in 1991. Ron Joyce's aggressive expansion of the Tim Hortons business resulted in major changes to the Canadian coffee and doughnut restaurant market. Many independent doughnut shops and small chains were driven out of business, while Canada's per-capita ratio of doughnut shops surpassed those of all other countries. By the 1990s, the company name had changed to The TDL Group Ltd. This was an effort by the company to diversify the business, removing the primary emphasis on doughnuts, and continuing the expansion of the menu options as consumer tastes broadened. The removal of the apostrophe allowed the company to have one common sign image across Canada. "Tim Horton has outlets located on at least seven Canadian Forces Bases". Everyone loves a good donuts and coffee every now-and-them. In my opinion I feel like this business should be in the US because they have yummy looking products. According to twitter, Last Thursday the company tweeted, “Excited to announce we're joining a new global company to help us grow & share a taste of Tims with more people”.

Tim Hortons @TimHortons · Aug 26

Excited to announce we're joining a new global company to help us grow & share a taste of Tims with more people. http://bit.ly/1svwj6o 

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The Tim Horton company decided t start The Children's Foundation is a non-profit, charitable organization committed to providing a fun-filled camp environment for children from economically disadvantaged homes. It was founded by Ron Joyce, Co-Founder of Tim Hortons, in honour of his friend and National Hockey League star, Tim Horton, who died in a car accident in 1974.

1.    http://en.wikipedia.org/wiki/Tim_Hortons

2.     "Tim Hortons Inc. – Company Overview". Hoover's.

3.    http://www.timhortons.com/ca/en/corporate/worlds-third-largest-quick-service-restaurant-company-launched.php?sf30287938=1#?

4.    http://www.timhortons.com/ca/en/corporate/media-tim-horton-childrens-foundation.php                                        

Week 6 EOC: Advertising on Linkedln

Using Linkedln when it comes to marketing and advertising is a very good aspect when it comes to promoting who you are and what you do in the professional business. Me personally I love this social media option and glad it has got brought in the marketing industry because I feel that it’s a digital resume. Linkedin is not just some ordinary social media website because it’s for professional people trying to get “linkedin” with other business people. Someone who is into arts such as music, graphic designing, or even designing would use Linkedin so promote his or her’s talent. Just like any social media website, they are not always safe but the person can control what goes on within their social media lines. Linkedlin I very professional so nothing but business people add you, but the problem with that is because you don’t know who is adding you. In class my FRM teacher Frank Pinto says, “One day I asked a guy that goes to AILV did he have a business card and he said yes but he asked for his LInkedin.” I had wondered why he said that or why he say, “I do not add students unless they are graduates.” According to Linkedin their LinkedIn Advertising Plan Outline is:

• · A LinkedIn account to use LinkedIn advertising. While you don’t need a completed profile or company page if you are linking to your website in your ad, having both are good for your overall online presence.
• · A definition of your ideal customer for ad targeting purposes.
• · A landing page customized for the product or service you are advertising targeted to your ideal customer.
• ·  An idea of how you want your ad to look by researching other ads on LinkedIn.
• · Strong headlines, descriptions, and images for your LinkedIn ad variations.
• ·  Time to review your ad variations to only use the ones with the best conversion rates.
• · Time to measure your results to determine if LinkedIn ads are right for your business.

1.  http://partner.linkedin.com/ads/info/Ads_faqs_updated_en_US.html

2.    http://unbounce.com/social-media/guide-to-linkedin-advertising/

Week 6 EOC: Ferguson and Marketing

A police officer brutally shot Michael Brown on a street in Ferguson, Missouri, on his hands in the air to show he was unarmed. When the officer opened fire, authorities counter that Brown attacked the officer in his car and tried to take his gun. The St. Louis suburb of 21,000 was wracked by violence as protesters outraged over the 18 year old shooting faced off with police. Although there were reports that some demonstrations were peaceful -- protesters held up their hands, as Brown reportedly did, and others demanded a fair inquiry, chanting, "No justice, No peace”. There were also reports of fires, looting, vandalism and attacks on police officers. In my opinion in lower-class neighborhood, they should be trying to bring justice and peace to make a safer community. Shooting now-a-days is the highest crime rate in the United States especially in lower-class community’s. I feel that everyone that is taking pictures are that are into “no justice no peace”. Federal civil rights investigators and the FBI carry out their own inquiry into the case. Tensions are running high in Ferguson, where there's a history of distrust between the predominately black community and the largely white police force. In my opinion because of all of the black crime back in the day and the past, African Americans are going to feel threatened by white people, especially police officers because it all go back to racial province. According to reporters they state that, “Brown was African-American. Police have not identified the shooter, but a witness told CNN on Tuesday that the officer who opened fire is a Caucasian male.” They also state that “The dispute between distraught Ferguson residents and police isn't likely to be settled soon.” I feel that It needs to be settled just so the community know that they are safe and that don’t have to worry about getting shot unharmed.  The story itself has been torn up in so many ways. I pray the blessing on Ferguson and that the crime stops and everything gets settled with the case so those can be at peace.

1. http://www.cnn.com/2014/08/11/us/missouri-ferguson-michael-brown-what-we-know/

2. http://www.usatoday.com/story/news/nation/2014/08/14/michael-brown-ferguson-missouri-timeline/14051827/

Week 5 Midterm: Networking in the United States

There are many positive and negative aspects to networking in the United States. On the positive side, networking brings in a lot of new faces and connections. Having good connections also helps out business and getting more exposure and or help from other outside parties. The more networking you do, the more likely you will have a popular and successful business.  There are so many ways to network with people using social such as Facebook, Twitter, LinkedIn, Instagram, and Blogger.  There are also such things as certain parties that you can attend to network with people, such as an elegant formal party after a fashion show etc.” It is a sign of how deeply and widely social networking companies have penetrated the lives of ordinary people and, in turn, transformed the ways in which people communicate, authorities govern and companies sell things.”  -SOMINI SENGUPTA.

On the negative side the more people that you network with will also become confusing on who’s who. Also the more people the more likely you are going to meet a shady dishonest person whose only intention is to use or scam you. It also is not great for this generation coming up because of all the bad predictors and “catfish” people. People can hack into your social media’s and does harm to your information, better yet get some of your private information. Another reason networking can be a bad thing because of cyber bulling.  

1. Nearly 43% of kids have been bullied online. 1 in 4 has had it happen more than once.

2. 70% of students report seeing frequent bullying online. Filling up your friends' Facebook feeds with positive posts instead of negative ones can boost school-wide morale. Start a Facebook page for students to submit positive acts they see in school to promote a culture of positivity on and offline.

3. Over 80% of teens use a cell phone regularly, making it the most common medium for cyber bullying.

4. 68% of teens agree that cyber bullying is a serious problem.

5. 81% of young people think bullying online is easier to get away with than bullying in person. 

1.    SOMINI SENGUPTA

2.    https://www.dosomething.org/facts/11-facts-about-cyber-bullying

Week 4 EOC: McDonalds and Hot Coffee

If you were heard that and elderly women got burned from McDonald’s coffee, what would you do? Continue buying or ignore the fact? And because she go rewarded so much money, would you use that to bash the situation? This all happen in reality when and elderly lady in Albuquerque by the name of Stella Liebeck bought a cup of coffee in the drive thru at McDonald’s and spilled the cup on her lap. When reporters captured data about the incident, the coffee was overly hot. The temperature on a daily workday should be at 180 to 190 degrees Fahrenheit. According to Ms. Liebeck she is indeed not in it for the money but of course people who knew she got rewarded such a large amount wondered how it all happened. People such as TV reporters, cartoons, and TV shows such as Seinfeld al made jokes and comments referring to the coffee incident. When it came down to court time with Stella the evidence that’s satiated were very interesting like;

• McDonald’s operations manual required the franchisee to hold its coffee at 180 to 190 degrees Fahrenheit.
• Coffee at that temperature, if spilled, causes third-degree burns in three to seven seconds
• McDonald’s admitted it had known about the risk of serious burns from its scalding hot coffee for more than 10 years. The risk had repeatedly been brought to its attention through numerous other claims and suits.
• McDonald’s quality assurance manager testified that McDonald’s coffee, at the temperature at which it was poured into Styrofoam cups, was not fit for consumption because it would burn the mouth and throat.
• McDonald’s admitted it did not warn customers of the nature and extent of this risk and could offer no explanation as to why it did not.

The lady was happy with what the jury was intend to reward her with which was $20,000 to cover the injury between her legs which bothered McDonald’s because they ever gave more than $800 before. Later as the time went while this was still the “hot topic”, she died. According to the video she died because all the pain and compassion going on. She felt as if she was being bashed about the whole trail, jury, verdict, and just everyone in general.  

1   1. Consumer Attorneys of California

https://www.caoc.org/?pg=facts

 2. Wikipedia 25 June 2014 at 08:32

http://en.wikipedia.org/wiki/Liebeck_v._McDonald's_Restaurants

 3. Liebeck v. McDonald's Restaurants