Week 6 EOC: Advertising on Linkedln
Using Linkedln when it comes
to marketing and advertising is a very good aspect when it comes to promoting
who you are and what you do in the professional business. Me personally I love
this social media option and glad it has got brought in the marketing industry
because I feel that it’s a digital resume. Linkedin is not just some ordinary social
media website because it’s for professional people trying to get “linkedin”
with other business people. Someone who is into arts such as music, graphic
designing, or even designing would use Linkedin so promote his or her’s talent.
Just like any social media website, they are not always safe but the person can
control what goes on within their social media lines. Linkedlin I very professional
so nothing but business people add you, but the problem with that is because
you don’t know who is adding you. In class my FRM teacher Frank Pinto says, “One day I asked a guy that goes to AILV did he have a business card
and he said yes but he asked for his LInkedin.” I had wondered why
he said that or why he say, “I do not add students unless
they are graduates.” According to Linkedin their LinkedIn
Advertising Plan Outline is:
- · A LinkedIn account
to use LinkedIn advertising. While you don’t need a completed profile or
company page if you are linking to your website in your ad, having both are
good for your overall online presence.
- · A definition of
your ideal customer for ad targeting purposes.
- · A landing page
customized for the product or service you are advertising targeted to your
ideal customer.
- · An idea of how you
want your ad to look by researching other ads on LinkedIn.
- · Strong headlines,
descriptions, and images for your LinkedIn ad variations.
- · Time to review
your ad variations to only use the ones with the best conversion rates.
- · Time to measure
your results to determine if LinkedIn ads are right for your business.
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